HIGHER EDUCATION
Marketing and communications for higher education.
Mary Coyne Marketing Communications brings higher education experience and marketing and communications expertise to enrollment, academic programs and institutional initiatives. We lead comprehensive engagements, manage individual projects and provide focused expertise for specific assignments.
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The student experience extends across campus.
Prospective students are weighing program fit, affordability, career opportunities and how education fits with other responsibilities. Their decisions draw on information and support from academic programs, admissions, financial aid, advising and student services.
When the communications supporting those efforts are cohesive and aligned, students can better understand the opportunity and how to pursue it.
Support for enrollment and institutional initiatives.
College priorities range from growing enrollment and introducing programs to strengthening student communications and engaging campus and community audiences.
We shape the work around each institution’s goals and the people it needs to reach.
Enrollment and recruitment
Audience research, positioning and campaigns that communicate program value to prospective students and the people who influence their decisions.
Programs and pathways
Marketing and outreach for new and existing programs, transfer pathways, adult learners and workforce education.
Student communications
Coordinated messaging about financial aid, advising, student services and the steps students need to take towards their future.
Institutional initiatives
Communications planning, leadership counsel and internal and external outreach for priorities involving faculty, staff, community partners and other stakeholders.
WORKFORCE PELL
Workforce Pell and the path to enrollment.
Colleges introducing Workforce Pell need to communicate which programs qualify, their career relevance and the steps students need to take.
MCMC develops the strategy, messaging and outreach that make this information clear and accessible to prospective students.
OUR WORK
Take a closer look at our work in higher education.
We lead comprehensive marketing and communications engagements, manage projects from strategy through execution and provide specialized expertise for individual assignments. Our senior professionals are directly responsible for planning and delivery.
We’ll share relevant work, discuss the strategy behind it and explore how our experience can support your institution’s priorities.
Connect with our team