WORKFORCE PELL + SHORT-TERM ENROLLMENT
Turn workforce opportunity into enrollment.
Mary Coyne Marketing Communications helps community colleges reach prospective students and grow enrollment in priority workforce programs.
Shorter window.
More specific audience.
Clearer path.
THE ENROLLMENT CHALLENGE
Short-term programs demand a more focused enrollment strategy. Colleges must reach the right prospective students, communicate each program’s value clearly and create a direct path from first interest to the first day of class—all within a compressed recruitment window.
ENROLLMENT STRATEGY + EXECUTION
One connected strategy:
From first insight to enrollment.
MCMC works as an extension of college marketing and enrollment teams, combining senior-level strategy with hands-on execution to bring priority workforce programs to market and guide prospective students toward enrollment.
01
Insight + Positioning
MCMC identifies priority audiences by examining regional opportunities, prospective student motivations and barriers to enrollment. These findings shape clear, relevant positioning grounded in program features and employer demand.
02
Campaign + Reach
Compressed recruitment timelines require disciplined planning and coordinated execution. MCMC integrates strategy, content, creative development and media placement into a focused campaign aligned with the institution’s enrollment priorities, timing and budget.
03
Enrollment + Optimization
MCMC creates a clear path from initial contact through inquiry, application, financial aid and follow-up. Performance data from each stage is used to refine messaging, strengthen targeting and inform future campaign decisions.
EXPERIENCE + COMMITMENT
A team that leads from strategy through execution.
Mary Coyne Marketing Communications gives colleges direct access to an experienced team with a strong understanding of higher education marketing and enrollment. We bring strategic perspective and sound judgment to the work, along with the responsiveness and accountability clients should expect from a trusted partner. Our role extends beyond making recommendations. We help institutional teams navigate decisions, solve problems and move enrollment priorities forward.
Start a Conversation.
MCMC develops and executes enrollment strategies for colleges launching programs eligible for Workforce Pell funding and for institutions seeking stronger performance across their workforce portfolio.
Let’s discuss your institution’s enrollment priorities and the strategy required to achieve them.
Mary Coyne Marketing Communications, LLC